We sure miss you and thought we owe you an update on why we made a painful decision to discontinue our shop fronts. While we had been tea merchants for generations, the retail brand TeaPal only started in 2004 given our vision to connect more directly with modern consumers. You may have seen us at Marina Bay Sands, Raffles City, Plaza Singapura, and Parkway Parade.
Truth to be told, compared to our strong wholesale capabilities, we had a harder time with the retail venture. As a traditional family-owned tea merchant, marketing and advertising which is essential to shop fronts was a steep learning curve for us. The high (and getting higher) shop rents and increasing attention to packaging proved to be a growing hurdle. More importantly, it was getting more and more difficult to stay true to our vision of bringing pure appreciation of good quality tea directly to consumers at the best value possible.
We made a difficult decision to discontinue our last retail outlet at Raffles City in October 2015. It was painful to put a halt to our dream, especially after we have seen how we have touched so many consumers and even built a loyal customer base who appreciate what we stand for. We are heartened that many of you have asked about us and it was frustrating that we did not have ready alternative platform to continue to serve you.
So finally, we are here! With the online platform, we can now offer you the same access to quality tea directly from the wholesalers! We are also thinking of exciting new promotion ideas and ways where we serve you better (stay tune and be on our mailing list)
We hope you could help us spread the word to people who knew us and want to reconnect (please share this via the like button below!) =) It will also be exciting for us to meet new tea enthusiasts and continue our mission!
- Our old members will continue to enjoy the same privilege (see membership section for details) as a way of thanking you. For a limited time until 31 March 2016, there will be an additional 5% off all orders (there’s free delivery for orders above $50 too).